Luke Bryan released his new album, What Makes You Country, on Dec. 8, and it quickly shot to the top of the all-genre Billboard 200 chart, selling more than 107,000 equivalent albums in its first week.

In the lead-up to the album’s release, Luke asked fans from all walks of life to represent what “country” means to them, using the hashtag, #WhatMakesMeCountry.

Last week, Luke’s pal, Blake Shelton, got in on the action with an Instagram video of his own, saying: “Hey guys, it’s me, and I just wanted to take a minute and tell you that my buddy, Luke Bryan, has a new album that just came out. It’s called What Makes You Country, and it got me thinking . . . ‘What makes Luke country?’ And really the only thing I can come up with is he looks inbred.”

The nerve of Blake Shelton. The gall. The audacity. To say Georgia native Luke Bryan looks “inbred”? The comment should be taken an insult to Georgians everywhere, who view the 1972 film, Deliverance, as adequate representation of what Georgia inbreeding looks like.

Not everyone can be named People’s Sexiest Man Alive, Blake.

Watch Blake dish out the cheeky insult below. And by the way, try not to take everything so seriously, y’all. It’s all in jest.

‪Guys i figured it out.. I know @lukebryan is trying to figure out what makes him country and had to put out an album to find the answer.. but I’ve got it! #WhatMakesYouCountry

A post shared by Blake Shelton (@blakeshelton) on Dec 14, 2017 at 7:16am PST